The Founder
Independent owners of creative, marketing, media and MarTech businesses exploring how to grow, professionalize, bring in a partner or prepare for a future sale.
LATIN AMERICA · GLOBAL CAPITAL · CREATIVE BUSINESSES · MEDIA · MARKETING SERVICES
Built South. Valued Everywhere.
MADE is an independent M&A advisory firm specializing in creative, marketing, media and MarTech businesses across Latin America.
We help founders understand their options, prepare for what comes next, and navigate strategic transactions with confidence.
FOUNDER MANIFESTO
Volatile currencies. Late payments. Price pressure. Talent cycles. Client concentration. Informal systems. Markets where growth was rarely linear.
That pressure shapes resilience, creativity, efficiency, and the ability to build with less.
But context alone doesn't determine value. That value needs to be understood, evaluated, and supported by evidence.
MADE exists to bridge that gap.
THE OPPORTUNITY
Founders see clients, talent, reputation, culture, creativity, momentum, and trust.
Buyers or investors see EBITDA, risk, repeatability, client concentration, management depth, and growth potential.
Both perspectives matter.
MADE translates between the two, helping founders understand how their businesses will be evaluated and helping buyers understand what makes them valuable.
WHO WE SERVE
Independent owners of creative, marketing, media and MarTech businesses exploring how to grow, professionalize, bring in a partner or prepare for a future sale.
Strategic buyers, global networks, holding companies and private equity firms seeking relevant opportunities and local market intelligence in Latin America.
Family offices, debt funds, private credit providers and investors assessing opportunities in creative and marketing businesses.
WHAT WE DO
We evaluate the business the way buyers, investors, and capital partners will read it. We identify strengths and risks, and help founders prioritize what may need to change before a future transaction. Where relevant, we structure focused advisory projects to address specific challenges.
We build the financial narrative, organize documentation, clarify positioning, and prepare the business for credible conversations with potential buyers.
We connect founders with the right buyers, investors, or capital partners, coordinate the process, evaluate proposals, and support commercial and economic negotiations.
We coordinate the work behind the deal: data rooms, due diligence, information requests, documentation, and specialist workstreams through closing.
BEFORE THE TRANSACTION
More options begin with a stronger business.
Sometimes, the right next step is understanding profitability, strengthening management, reducing founder dependency or defining a clearer growth strategy.
MADE helps founders address these challenges through focused advisory engagements, bringing in specialized expertise when needed.
The objective is not always a transaction. It is to build a stronger business, create more strategic options, and make better-informed decisions about what comes next.
THE MADE THESIS
Financials tell us what happened. They rarely explain why it happened — or whether the results can be repeated. That is why we evaluate a business through four connected lenses:
What it does, why clients choose it, and what makes it competitive.
Earnings quality, margins, revenue concentration, and repeatability.
Founder dependency, management depth, and transferability.
Growth opportunities, scalability, and strategic potential.
The objective is not simply to explain the numbers. It is to understand the business behind them.
WHO WE ARE
MADE was founded by operators who understand the creative, agency, media, and marketing ecosystem from the inside. We have built teams, products, practices, and business units. We have evaluated hundreds of deals and experienced firsthand how much value can be lost when a strong creative business is not properly prepared, structured, or understood.
MADE was created because the gap was real.
WHY MADE
Others make M&A feel complex because it is complex. MADE makes M&A feel simple without making it simplistic.
We bring business understanding, financial discipline and transaction judgment to decisions that matter.
We bring structure, language, and judgment to a category where many founders are underprepared for transactions, and many buyers are underinformed about how creative businesses really work.
CONTACT
Whether you're a founder thinking about your next chapter, a buyer looking for quality opportunities, or a capital partner interested in Latin American creative businesses, we'd be glad to hear from you.
No pressure. No generic pitch. Just a conversation worth having.
Your message goes directly to the founders.
Tell us a little about yourself, your business, and what kind of conversation would be useful. We will respond personally.